Why Maritime Companies lacks the Pace in Technology Advancements

· Technology

The risks of technology implementation failure

While Maritime Industry was moving forward with tech innovations, several small and big businesses failed to get the technology landscape right – the reason - most business decision makers viewed digital transformation solely as an IT initiative. That approach needs change. Technology initiatives in an organization needs to align with bigger business goals. For digital transformation to be successful, it is critical for companies to approach it from an organizational perspective, consider the ROI of initiatives, positive impacts to users and digitization of business processes.

Manage change from top

Your investments in technology should eliminate process issues, make people become more efficient and productive, while work gets more interesting and meaningful for staff. Instead of eliminating a lot of jobs, embracing suitable technology creates new possibilities and opportunities for businesses to expand with less effort and cost. Be ready to change, do not just let your people know why the change is coming but also convey what benefits are there for everyone. Let the technology transformation be a company goal, rather than just an IT goal, this approach will help projects take off full ahead, from dead slow.

Get the approach right

Technology implementation should solve real problems in your organization rather than just a marketing or social media gimmick, you can publish to world that you have digitally advanced tools in company, but those marketing words might not be solving your real issues, wasting time, effort, managing complicated processes etc. Never select a software or technology to solve immediate problems – parking aside long term strategies for process innovations. Always select a technology partner you can grow with, a partner having strong foundation and vision to continuously innovate.

Future is bright

For maritime businesses of any size, irrespective of having 20 Ships or 200 ships, the key is to get your technology foundation right, those who did it long before reaped the benefits when Covid19 lockdowns disrupted normal working style - ready to work remotely from any part of the world, connecting everyone through one system, live business status dashboards and automated processes eliminating time consuming manual work.

For those companies who were not able to get the tech landscape right earlier, this is the time to implement, there are several innovative offerings out there from reputable technology firms, requiring less upfront investments and easy to deploy. Good to see that many Maritime companies are now reaching out to invest in right solutions. I am sure it will be exciting times ahead for Maritime Industry, and transformation time for many businesses, setting bigger goals with help of technology.

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